How to Define Your Ideal Target Market

One of the biggest mistakes you can make as a Realtors®  is trying to be everything to everyone. If you are trying to appeal to everyone, you are appealing to know one. “Everyone is not your customer” as Seth Godin said. He is a marketing guru and author of 18 books, including his most popular “Purple Cow”. He talks constantly about the smallest viable market on his blog, podcasts, and in his books. I know this sounds counterintuitive, but this video and article will explain why this is the best strategy for growing your business and show you how to find your ideal target market.

The Difference Between a Facebook Ad and a Boosted Post

 Some Realtors® find it hard to understand the difference in Facebook ads is and a boosted post. If you are one of these people, you are not alone. Many people I have talked to struggle with the distinction. Here is all the information you need to understand the difference, and (SPOILER ALERT), why you should just be running ads and not boosting any posts.

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